How did Beverly International get started?

        In the mid-sixties Jim Heflin was a director at the Beverly Hills Health Club. He also worked part-time at the International Health Club along with Bernie Ernst, a chiropractor and noted bodybuilder who trained at Muscle Beach. Bernie ran the vitamin sales counter there and asked Jim Heflin if he would like to sell Bernie's new line of vitamins at the Beverly Hills Health Club. Jim agreed and Bernie Ernst named his product line Beverly International.

        Beverly International started with 3 products. The first was the Energy Pak - a vitamin and mineral supplement. Second was a Liver and Yeast tablet combining the best animal and vegeable proteins. Third was Zero-Carb protein that consisted of milk casein and animal glands. At that time Bernie had just 2 outlets for his products - the vitamin concessions at the Beverly Hills Health Club and the International health Club.

        By the end of the sixties Bernie Ernst became busy with his own syndicated TV exercise show called "Body Buddies" and offered to sell the business to Jim Heflin. When Jim took over he upgraded and expanded the product line through the seventies and eighties. While traveling around the country to gyms and bodybuilding contest to promote his Beverly Line, Jim met Roger Riedinger who was competing. In 1990 Roger Riedinger became a distributor for Jim and in January 1999 Roger and Sandy Riedinger bought the whole Beverly business when Jim offered it to them.

        Since then, Roger and Sandy have continued the efforts of Jim Heflin to produce top-quality supplemts and to promote them to a larger market.

                You can read the whole story with photos of those early products on the Beverly site.